NOW Team – Kacper Turek
NOW Team, Hit Home Realty - Orange County, CA
The challenge
A property management and real estate business with no one dedicated to keeping the CRM, marketing, and lead pipeline moving day to day. GoHighLevel was in place but being used as a database, not a pipeline - leads came in and nothing systematic happened next.
Our approach
The fix wasn't a new tool, it was making the existing one earn its keep. We rebuilt GoHighLevel around actual pipeline stages and automations so a lead's status is always visible instead of buried in a contact record, then layered in a dual-source FSBO acquisition funnel - Landvoice as the primary feed, Vulcan7 as fallback - so for-sale-by-owner leads get worked before a competing team calls first. On the content side, market-update emails are built per farm area (Rancho Santa Margarita, Trabuco Canyon, Lake Forest, Mission Viejo, Coto de Caza) rather than one generic Orange County blast, because hyper-local data reads as more credible to a homeowner deciding who to list with. Paid social ads run on top to keep new leads entering the funnel while the CRM and follow-up process keep the ones already in it from going cold.
What we built & run
- ✓Full GoHighLevel account management - the system of record for the whole pipeline
- ✓Email writing and campaign management on a recurring schedule
- ✓Ongoing lead follow-up so inquiries get a response instead of going cold
- ✓Lead generation across owned and paid channels
- ✓Social media ad campaigns plus regular organic posting
- ✓Full HTML market-update email system covering Orange County plus a rotating featured city, with FSBO data sourcing (Landvoice / Vulcan7)
- ✓An automation that brings ReferralExchange leads into GoHighLevel and starts the email campaign, workflow and follow-ups
Result
A fully-managed GoHighLevel pipeline with real estate and property-management leads getting followed up on consistently, not just captured and forgotten.