A real estate social media virtual assistant plans and posts your content, runs your paid ads and keeps your email marketing going, so your brand stays in front of buyers, sellers and past clients without eating your week. We handle content calendars, Meta lead-gen ads and branded email nurture, and we connect each one to your CRM so a lead never lands in a void.
What we do
Marketing for an agent or team has three jobs: get seen, capture leads and keep in touch. We cover all three.
- Content calendars. We plan posts around your market, listings and the topics your clients ask about, then schedule and publish them.
- Meta ads. We build and manage Facebook and Instagram lead-gen campaigns, including the Special Ad Category setup that housing ads require.
- Branded email nurture. We write and build email sequences in your colors and voice, tested to render properly across devices.
- Organic posting. We keep your feed active with consistent, on-brand posts.
- CRM connection. Leads from ads and forms flow into your CRM with the right tags, so follow-up can start immediately.
How it works in practice
We begin with your market and your goals. Are you chasing seller leads, buyer leads or referrals from other professionals? That answer decides which channels matter.
Next we check your CRM. Ads and email only pay off when leads are tagged and followed up quickly, so we fix the foundation first if it needs work. Then we launch the content calendar, the campaigns and the email sequences, and review what is happening on a regular rhythm. We adjust based on what your leads actually do, not on guesses.
Why we tie marketing to the CRM
A post that earns a comment, an ad that earns a lead and an email that earns a reply all produce the same thing: a person who should hear from you soon. If those people end up in three different places, most of them go cold. So we tag every lead by source, route it into your CRM and make sure someone follows up. The marketing only counts once that last step happens.
What this looked like for clients
Marketing looks different for every client, so here are three real examples.
Faruqi Team (eXp Realty NY). Their CRM was half set up and a 14,000-contact database was going unused. After rebuilding the tagging structure, we ran two channels: a two-touch outreach sequence aimed at title companies and estate attorneys, and a paid Meta lead-gen channel feeding the BoldTrail CRM. We also built a branded seller-lead email system in navy and gold, along with YouTube video production and LinkedIn outreach. One ad push produced 5 leads in 2 days at a $15 cost per lead. That is one result from one push, not a promise. Read the Faruqi Team case study.
Tammy Theis (Realty ONE Group Visionaries, Augusta, GA). We wrote a 30-email nurture sequence, built around Lofty smart plans so follow-up triggers on behavior such as opens, clicks and replies, not a fixed calendar. We fixed dark-mode rendering on every email, and the campaigns generated real replies. See the Tammy Theis case study.
NOW Team (Hit Home Realty). We ran paid social ads and organic posting, and built market-update emails for each farm area instead of one generic blast. The NOW Team case study covers it.
Social media work is not limited to real estate listings. For Griselda Espinoza, a broker at Terranova Realty, we do social media marketing and ads alongside her CRM work (see the case page). For a restaurant client, Gyro Stop, we managed ads and helped promote the business through social media SEO, content posting and organic reach (see restaurant social media marketing). If paid ads are your main interest, our Facebook ads management page covers that service on its own.
What it does not include
Ad spend is paid directly to Meta and is separate from our fees. We do not guarantee leads, rankings or follower counts. And we are a remote team based in Pakistan, so we do not shoot photos or video on location at your listings.
Who this is for
- Agents and teams who know they should post and email consistently, but do not have the time.
- Teams with a CRM that is underused and a database that needs warming up.
- Brokers who want branded, compliant ad campaigns that feed a real follow-up process.
Who this is not for
If you want guaranteed lead volumes or viral content, we are not the right fit. Marketing works best alongside fast follow-up, and our lead generation service covers that side. For a sense of how scope affects cost, see our virtual assistant cost guide. To talk through your plan, ask for a free consult or start with 5 free VA hours.