Tammy Theis
Realty ONE Group Visionaries - Augusta / CSRA, GA
The challenge
A Lofty-based business with a website that needed to be built out and a CRM that wasn't being used to its potential - no nurture system, no structured follow-up, and no consistent way to turn a PCS-relocation-heavy market into repeat contact.
Our approach
Lofty already had the automation tools this business needed - they just weren't built out. We started with the website as the top-of-funnel asset, then built a 30-email nurture sequence, teal/tan branded, engineered around Lofty's smart plans so follow-up triggers off actual behavior - an open, a click, a reply - instead of a fixed calendar send. Dark-mode rendering fixes on every email matter more than they sound: a broken-looking email reads as spam and gets ignored, so getting the formatting right was part of getting replies at all. Once the automation was working, the job shifted to staying inside those smart-plan triggers daily, contacting leads the moment the system flags them as warm rather than days later.
What we built & run
- ✓Built her Lofty website from the ground up
- ✓Ongoing Lofty account management - smart plans, automations, and lead routing configured inside the platform
- ✓A 30-email nurture sequence, teal/tan branded, written directly for Lofty rendering (with dark-mode fixes)
- ✓Email campaigns that are generating real replies from her list, not just sends
- ✓Direct lead contact and follow-up inside Lofty as replies and smart-plan triggers come in
- ✓An automation that brings ReferralExchange leads into Lofty and starts the email campaign, workflow and follow-ups
- ✓Geosential CRM management for her, including postcards and automations
- ✓Transaction support to make sure closings go smoothly from contract to close
Result
A Lofty website and CRM that are both actually working for her - email campaigns getting real responses, and a follow-up system that carries leads all the way to closing.