A virtual real estate ISA is a remote inside sales agent who calls, texts and emails your leads, qualifies them and passes the conversation to you. We provide that work as part of a managed team, working inside your CRM, so leads are contacted quickly and nothing sits untouched in the database. Our ISA vs virtual assistant guide explains when you need an ISA, when you need a VA, and when you need both.
Why speed to lead matters
The MIT and InsideSales.com lead response study of 1.25 million leads found that contacting a lead within 5 minutes made you about 21 times more likely to qualify it than waiting 30 minutes. The Inman Real Estate Technology Survey found the median agent takes more than 900 minutes to respond to a web lead. That gap is the reason virtual ISA work exists, and it is the first thing we fix.
What our virtual ISA work covers
- New lead response. Instant automated replies, then a human call or text from our team.
- Qualification. Timeline, motivation and next step, recorded in your CRM using your definition of a qualified lead.
- Old lead reactivation. Working the contacts you paid for and never followed up. See how to reactivate old leads in BoldTrail.
- Nurture. Long-term email and text sequences for leads who are not ready yet.
- Handoff. Clear notes and a defined rule for who takes the conversation once an appointment is requested.
- Reporting. What was attempted, what was reached and what is waiting on you.
The CRM comes first
A virtual ISA is only as good as the system behind it. For the Faruqi Team, the BoldTrail database of 14,000 contacts was not being activated and the CRM was half set up. We rebuilt the tagging structure and segmented contacts by relationship type and recency, then ran daily lead follow-up. One Meta ad push produced 5 leads in 2 days at a $15 cost per lead. Read the Faruqi Team case study for the full scope.
We work inside BoldTrail, Lofty, GoHighLevel, Follow Up Boss and Lone Wolf. Our lead follow-up automation guide shows which parts to automate and which to keep human.
What stays with you
We do not negotiate, give pricing advice or act in a licensed capacity. Appointments, listing presentations and anything that needs a license stay with you or your agents. We are remote and Pakistan-based, so calls are scheduled around US hours and you should confirm that the coverage you need is realistic on the consult.
Virtual ISA or virtual assistant?
If leads go cold because nobody calls them, start with ISA-style follow-up. If your CRM is a mess, start with a CRM management VA. Many agents do not need a pure ISA at all, and a single person who handles follow-up and keeps the CRM running is the better fit. Our lead generation and follow-up service combines the two.
Cost
We scope this by lead volume and channels, so there is no fixed price. For the published market ranges, see our pricing page. You can start with 5 free VA hours.